Case Study
Case Study
NOOTKA Jewelry — Rebranding + Website & AI Visuals
Case Study
NOOTKA Jewelry — Rebranding + Website & AI Visuals
We developed a complete digital transformation — including rebranding, a new website, and AI-generated visual content for their jewelry collections.
Project Overview
We collaborated with a Stockholm-based brand known for handcrafted silver pieces, to redefine their online presence through a complete rebranding, new website design, and AI-generated visuals.
Objective
Create a cohesive digital identity that reflects the brand’s craftsmanship and sustainability values while optimizing time and production costs through AI-assisted content creation.
What We Did
Brand & Digital Direction
We refined the overall brand language — including typography, tone, and color palette — to align with NOOTKA’s Scandinavian minimalism and premium craftsmanship.
Website Design & Development
Built a new e-commerce platform emphasizing visual storytelling and smooth navigation. Every page was designed to highlight the jewelry’s textures and materials in a calm, editorial atmosphere.
AI Visual Production
Produced a full set of jewelry images using AI-generated photography, ensuring consistent lighting, style, and mood. This approach replaced a traditional photo shoot — cutting production time by over 60% and saving nearly a month in the website launch schedule.
Outcome
✅ Unified brand identity reflecting modern luxury and sustainability
✅ Fully functional, minimalistic e-commerce website
✅ Hyperrealistic AI visuals indistinguishable from real product photography
✅ 60% cost and time efficiency compared to traditional photo production
Timeline
5 weeks — from concept direction to launch
Deliverables
Rebranding, website design, AI-generated visuals, product imagery, launch assets
Project Overview
We collaborated with a Stockholm-based brand known for handcrafted silver pieces, to redefine their online presence through a complete rebranding, new website design, and AI-generated visuals.
Objective
Create a cohesive digital identity that reflects the brand’s craftsmanship and sustainability values while optimizing time and production costs through AI-assisted content creation.
What We Did
Brand & Digital Direction
We refined the overall brand language — including typography, tone, and color palette — to align with NOOTKA’s Scandinavian minimalism and premium craftsmanship.
Website Design & Development
Built a new e-commerce platform emphasizing visual storytelling and smooth navigation. Every page was designed to highlight the jewelry’s textures and materials in a calm, editorial atmosphere.
AI Visual Production
Produced a full set of jewelry images using AI-generated photography, ensuring consistent lighting, style, and mood. This approach replaced a traditional photo shoot — cutting production time by over 60% and saving nearly a month in the website launch schedule.
Outcome
✅ Unified brand identity reflecting modern luxury and sustainability
✅ Fully functional, minimalistic e-commerce website
✅ Hyperrealistic AI visuals indistinguishable from real product photography
✅ 60% cost and time efficiency compared to traditional photo production
Timeline
5 weeks — from concept direction to launch
Deliverables
Rebranding, website design, AI-generated visuals, product imagery, launch assets
We developed a complete digital transformation — including rebranding, a new website, and AI-generated visual content for their jewelry collections.
Project Overview
We collaborated with a Stockholm-based brand known for handcrafted silver pieces, to redefine their online presence through a complete rebranding, new website design, and AI-generated visuals.
Objective
Create a cohesive digital identity that reflects the brand’s craftsmanship and sustainability values while optimizing time and production costs through AI-assisted content creation.
What We Did
Brand & Digital Direction
We refined the overall brand language — including typography, tone, and color palette — to align with NOOTKA’s Scandinavian minimalism and premium craftsmanship.
Website Design & Development
Built a new e-commerce platform emphasizing visual storytelling and smooth navigation. Every page was designed to highlight the jewelry’s textures and materials in a calm, editorial atmosphere.
AI Visual Production
Produced a full set of jewelry images using AI-generated photography, ensuring consistent lighting, style, and mood. This approach replaced a traditional photo shoot — cutting production time by over 60% and saving nearly a month in the website launch schedule.
Outcome
✅ Unified brand identity reflecting modern luxury and sustainability
✅ Fully functional, minimalistic e-commerce website
✅ Hyperrealistic AI visuals indistinguishable from real product photography
✅ 60% cost and time efficiency compared to traditional photo production
Timeline
5 weeks — from concept direction to launch
Deliverables
Rebranding, website design, AI-generated visuals, product imagery, launch assets
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Check our other project case studies with detailed explanations
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Check our other project case studies with detailed explanations