Case Study
Branding + AI Visuals for a Food Delivery App — Fresh Look for Fresh Meals
Case Study
Branding + AI Visuals for a Food Delivery App — Fresh Look for Fresh Meals
We developed the visual identity, crafted the creative concept, and generated all visual materials for the app, website, and social media. The brand identity reflects the cooking process itself: simple, modular, and flexible — just like combining ingredients into a perfect meal.
Project Overview
Objective:
Create a complete, modern brand identity for Plately, including logo, color palette, visuals, and digital content — fully powered by AI.
What We Did
Brand Concept & Design System
Defined Plately’s fresh, friendly, and modular visual identity.
Built a dynamic system that connects visuals like ingredients in a recipe.
AI Image Generation & Animation
Produced hundreds of AI-generated visuals — meals, textures, and cooking moments.
Designed short animated snippets and banners for app and web.
Content for App, Website & Socials
Created cohesive imagery for UI screens and landing pages.
Prepared a full social media base — templates, stories, and promo visuals.
Why AI
⚡ Fast production with consistent visual quality
💰 Cost-efficient, no photo shoots needed
🎨 Limitless creativity and variations
Outcome
✅ Full AI-generated branding system ready for app, web, and social launch
✅ Animated and static visuals for all platforms
✅ Strong, flexible identity with the slogan “Make Your Dinner Click”
Timeline: 2 weeks
Deliverables: Brand identity, AI visuals, animations, content for app, website, and social media
Project Overview
Objective:
Create a complete, modern brand identity for Plately, including logo, color palette, visuals, and digital content — fully powered by AI.
What We Did
Brand Concept & Design System
Defined Plately’s fresh, friendly, and modular visual identity.
Built a dynamic system that connects visuals like ingredients in a recipe.
AI Image Generation & Animation
Produced hundreds of AI-generated visuals — meals, textures, and cooking moments.
Designed short animated snippets and banners for app and web.
Content for App, Website & Socials
Created cohesive imagery for UI screens and landing pages.
Prepared a full social media base — templates, stories, and promo visuals.
Why AI
⚡ Fast production with consistent visual quality
💰 Cost-efficient, no photo shoots needed
🎨 Limitless creativity and variations
Outcome
✅ Full AI-generated branding system ready for app, web, and social launch
✅ Animated and static visuals for all platforms
✅ Strong, flexible identity with the slogan “Make Your Dinner Click”
Timeline: 2 weeks
Deliverables: Brand identity, AI visuals, animations, content for app, website, and social media
We developed the visual identity, crafted the creative concept, and generated all visual materials for the app, website, and social media. The brand identity reflects the cooking process itself: simple, modular, and flexible — just like combining ingredients into a perfect meal.
Project Overview
Objective:
Create a complete, modern brand identity for Plately, including logo, color palette, visuals, and digital content — fully powered by AI.
What We Did
Brand Concept & Design System
Defined Plately’s fresh, friendly, and modular visual identity.
Built a dynamic system that connects visuals like ingredients in a recipe.
AI Image Generation & Animation
Produced hundreds of AI-generated visuals — meals, textures, and cooking moments.
Designed short animated snippets and banners for app and web.
Content for App, Website & Socials
Created cohesive imagery for UI screens and landing pages.
Prepared a full social media base — templates, stories, and promo visuals.
Why AI
⚡ Fast production with consistent visual quality
💰 Cost-efficient, no photo shoots needed
🎨 Limitless creativity and variations
Outcome
✅ Full AI-generated branding system ready for app, web, and social launch
✅ Animated and static visuals for all platforms
✅ Strong, flexible identity with the slogan “Make Your Dinner Click”
Timeline: 2 weeks
Deliverables: Brand identity, AI visuals, animations, content for app, website, and social media
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