Case Study
Case Study
AI Visuals for RIVER MALL — Fashion Comes to the City
Case Study
AI Visuals for RIVER MALL — Fashion Comes to the City
We developed a full-scale AI fashion campaign featuring hyperrealistic visuals that were displayed across Kyiv — from billboards to shopping centers. The concept focused on showcasing fashion diversity and seasonal mood through lifelike AI-generated characters. Each visual was designed to reflect a high-fashion editorial look while maintaining the mall’s modern and urban identity.
Project Overview
Objective:
Create a series of AI-generated visuals suitable for outdoor and digital advertising, capturing the vibrant, stylish energy of the city and aligning with River Mall’s autumn fashion theme.
What We Did
AI Model Generation
Produced realistic AI-generated models across different demographics to represent the variety of brands and styles available in the mall.
AI Visual Production
Crafted detailed campaign imagery optimized for large-scale print and digital formats — maintaining natural lighting, textures, and dynamic composition.
Brand & Seasonal Direction
Reflected the mall’s fashionable, metropolitan spirit with an “Autumn in the City” aesthetic — bold, elegant, and inspiring.
Outcome
✅ AI-generated campaign visuals featured on billboards and media screens throughout Kyiv
✅ Cohesive seasonal identity for River Mall’s autumn campaign
✅ Proof of how AI can power large-scale retail and fashion advertising
Timeline: 1 week
Deliverables: AI visuals, campaign concepts, billboard-ready files
Project Overview
Objective:
Create a series of AI-generated visuals suitable for outdoor and digital advertising, capturing the vibrant, stylish energy of the city and aligning with River Mall’s autumn fashion theme.
What We Did
AI Model Generation
Produced realistic AI-generated models across different demographics to represent the variety of brands and styles available in the mall.
AI Visual Production
Crafted detailed campaign imagery optimized for large-scale print and digital formats — maintaining natural lighting, textures, and dynamic composition.
Brand & Seasonal Direction
Reflected the mall’s fashionable, metropolitan spirit with an “Autumn in the City” aesthetic — bold, elegant, and inspiring.
Outcome
✅ AI-generated campaign visuals featured on billboards and media screens throughout Kyiv
✅ Cohesive seasonal identity for River Mall’s autumn campaign
✅ Proof of how AI can power large-scale retail and fashion advertising
Timeline: 1 week
Deliverables: AI visuals, campaign concepts, billboard-ready files
We developed a full-scale AI fashion campaign featuring hyperrealistic visuals that were displayed across Kyiv — from billboards to shopping centers. The concept focused on showcasing fashion diversity and seasonal mood through lifelike AI-generated characters. Each visual was designed to reflect a high-fashion editorial look while maintaining the mall’s modern and urban identity.
Project Overview
Objective:
Create a series of AI-generated visuals suitable for outdoor and digital advertising, capturing the vibrant, stylish energy of the city and aligning with River Mall’s autumn fashion theme.
What We Did
AI Model Generation
Produced realistic AI-generated models across different demographics to represent the variety of brands and styles available in the mall.
AI Visual Production
Crafted detailed campaign imagery optimized for large-scale print and digital formats — maintaining natural lighting, textures, and dynamic composition.
Brand & Seasonal Direction
Reflected the mall’s fashionable, metropolitan spirit with an “Autumn in the City” aesthetic — bold, elegant, and inspiring.
Outcome
✅ AI-generated campaign visuals featured on billboards and media screens throughout Kyiv
✅ Cohesive seasonal identity for River Mall’s autumn campaign
✅ Proof of how AI can power large-scale retail and fashion advertising
Timeline: 1 week
Deliverables: AI visuals, campaign concepts, billboard-ready files
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